User Information
Using an IP lookup (https://ipregistry.co/) we are able to uncover information about the user such as:
- Country
- Time of day (Generalised into Morning or Afternoon)
- Season (Calculated from the Month and their latitude being greater or less than 0)
- Views (How many seperate pages has the user viewed)
Using Country, Time of Day and Season, content and graphics can be personalised for the users.
For example, pre-filling in forms with Country, language specific greeting text, changing colours based on time of day.
Views count is used to see how engaged someone is. Users with a higher number are visiting lots of pages on the website and would need less guidance and direction.
